Cross Media Integration
The tracking of printed pieces had always been a thorn in the side of marketers. Now, with printed variable data campaigns, you can drive people to the web, even through mobile devices.
42% of direct mail respondents prefer to respond online.
25% will only reply online!
DMA 2008 Statistical Fact Book
Personal URLs
Adding a personal URL will aid in the collection of data, and tracking the efficacy of your direct mail.
Personal email
Follow up your direct mail/personal URL campaign with a personal email. Stay in front of your customers by sending personalized newsletters, coupons, promotions, etc.