Ashoo to Cohost Panel Discussion on Value Pricing at On Demand Expo 2010

ALBUQUERQUE, NM - Waleed Ashoo, CEO and president of LithExcel Communication Services Provider, will cohost a panel on value pricing at the On Demand Conference & Exposition April 20-21, in Philadelphia, PA. Ashoo will walk attendees through high margin models and specific pricing formula opportunities. He will also provide real-world examples on how LithExcel has successfully transitioned from commodity pricing to winning with the value pricing model that he developed for today’s ever changing digital marketplace.

Conference attendees will learn how to use available tools and resources to develop value pricing strategies, as well as techniques on how to incorporate what they learn into their businesses.

Ashoo is the chair of the Digital Exchange and a PODi affiliate. He is also a successful business owner, industry consultant and an international speaker and moderator. His presentations address topics ranging from Pricing for Value, Building a Digital Sales Team for Today’s Market, Making the Transition from a Commodity Print Sales Representative to a Business Development Executive, and Automation with Lean Process Manufacturing to Cross Media and Integrated Marketing. Ashoo is also a member of Xerox Premier Partners, as well as an independent speaker at Thought Leadership Workshops for Xerox Corporation.

The annual On Demand Conference focuses on key growth applications, technologies and the latest trends and developments in the digital print market. Program tracks include: business performance improvement strategies, digital print applications, digital workflows and automation, mailing and fulfillment, web-to-print and more. For more information, go to www.ondemandexpo.com